Technology: Self-Ordering System
What is the difference between Self Order and Self Service?
As the terms’ names imply, self-order and self-service refer to an effort to serve oneself in an activity. Self-ordering places greater emphasis on ordering products independently. Self-service, meanwhile, emphasizes services that an individual performs independently. These two concepts are most prevalent in the restaurant industry.
Implementation of self-ordering and self-service typically involves the use of technological tools. For example, for self-ordering in a restaurant, a tablet is placed at each table so that seated customers can place their orders via the tablet. The payment system can also be implemented without cash using electronic currency.
When customers enter a restaurant with self-service, for instance, they can find an empty table for themselves. Similarly, ordering via tablet is a component of self-service. Additionally, customers typically bring their own sauce and chili sauce to fast food restaurants. After eating, customers can clean their own tables by bringing their used utensils to a designated area. These are examples of the implementation of self-service in restaurants, which is beginning to gain traction.
- Minimizing cheating
Manual service is extremely vulnerable to employee fraud, such as that committed by cashiers. Particularly if you continue to accept cash payments, fraud is likely to occur. Using technology that facilitates self-ordering or self-service can reduce the likelihood of fraud. This is because all transactions are conducted electronically and independently by customers.
- Reducing the Number of Staff
It is evident to business owners that the implementation of self-ordering and self-service can reduce the number of employees or manpower at their establishments. Services that can be performed independently enable employers to eliminate service employees. The question is whether or not this system permits the company to lay off current employees. This is not always the case. Employing self-order and self-service systems allows businesses to expand without hiring additional personnel. This means that the company’s revenue can increase.
- Can Overcome Queues
Whether in a restaurant, store, or place of service, there are typically lengthy customer lines. Such circumstances frequently leave customers feeling dissatisfied and dissuade them from returning. Consequently, the implementation of self-ordering and self-service can be a solution to this queue issue. Ordering and self-service make transactions without waiting for service more organized. This is advantageous for both the customer and the company, as it can enhance the business’s image.
- Minimizing Human Error
Human error is highly probable during an activity. In a restaurant, for instance, waiters may miswrite the menu or deliver food to the wrong table. This must have occurred and frequently frustrated customers. Implementing technology-based self-ordering and self-service is therefore expected to reduce human error. Moreover, buyers have complete control over their orders and services, making them more adaptable.
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